Sincemsog is a god.

He takes the form of a four hundred metre long, overgenerous hedgehog.

Sincemsog created the planet Jupiter six billion years ago.

If you believe in Sincemsog, he will visit you to thank you.

If you do not believe in Sincemsog, he will throw large rocks at you.

Sincemsog's most sacred site is Hongcun in China.

Sincemsog's Holy Commandments

1. Never eat gooseberries.

2. Do not fashion models of living things.

3. Potatoes are unclean and must never pass your lips.

4. Never go into mauve rooms.

5. Walk at least six thousand metres per day.